Founder/Digital Marketing Leader/Husband/Geek Dad x2
I collaborate with ambitious entrepreneurs, technology innovators, fast-moving start-ups and Fortune 500 enterprises to develop insight-driven, data-validated, marketing strategies that are proven to drive growth, generate demand and optimize marketing outputs.
I am passionate about driving measurable growth through strategic digital experiences that connect with people.
Joule is a subsidiary of the Canadian Medical Association.
Joule’s Mission is to make it easier for physicians to be at their best.
We do this by offering point-of-care tools and resources, medical journals and clinical practice guides, leadership and professional development courses as well our commitment to invest in, and support physician-led innovations through grant and mentorship programs.
My team of passionate and talented individuals are responsible for digital channels and platforms as well as demand and lead generation activities for the Commercial Product portfolio.
I founded Fossil Marketing in 2013 in response to a growing need for a different type of digital marketing agency. One that focused exclusively on digital strategy, demand generation and marketing automation.
Leveraging insights, metrics and emerging marketing technologies, Fossil Marketing helps businesses succeed through data-driven approaches, strong execution and detailed measurement.
" Kris is truly a modern marketing professional whose understanding of both traditional and digital marketing, paired with his keen passion for demand generation and the sales process makes him the complete marketing package for any company that has the fortune of working with him."
Jason Hamilton - 3X Marketo Champion and Certified Expert
I have had the opportunity to work with some of the best teams and B2B companies in technology, mobile engagement, data management and healthcare.
Here are a few of those outstanding organizations.
" Kris McGlone is the real deal. He has a passion for marketing and for ongoing learning in a field undergoing massive change. The patience and professionalism to teach, mentor and brings others along on the marketing transformation journey with him. An outstanding individual who is an asset to any company, and to all those he works with."
Amy MacLeod - Corporate Diversity Officer & Vice President Strategic Communications at Mitel
" I worked with Kris on a very challenging launch and I was thoroughly impressed with his ability to deliver high quality results, his ability to stay organized and meet tight deadlines with big workload and his overall ability to remain calm and professional during a very difficult project."
Lori Aizer Bryenton - CMO, HALO Strategic Marketing
" I would recommend Kris for any role that would require senior web/demand generation/marketing knowledge and for any role that requires a self-starter, team player and all around business leader.."
Stephen Beamish - VP, Corporate Marketing at Mitel
" Kris is a digital marketing and platform expert who brings wealth of experience in customer experience, analytics and data driven decision-making. As a valued colleague and outstanding leader, Kris earns my highest recommendation."
Renee de Gannes-Marshall - Director, Clinical Products, Joule Inc., a CMA Company
Thanks for stopping by.
If you would like to learn more about my experience and connect with me over on LinkedIn that would be pretty awesome.
Maybe we will have an opportunity to work together in the future, or maybe we will just make each other's network that much bigger (and that's ok too).